Organizational Assessment
Taking Stock of What You Have!
Finding that right balance within an organization, knowing "who does what" and how that contributes to the bottom line is becoming more important when DMOs are being asked to justify, almost on a daily basis, their relevance, especially with funding authorities.
When budgets grow, the operational components that often get fed are marketing programs and additional staff. During the "good times," increasing budgets provide DMOs with tremendous opportunities to do more. It's typically been during times of economic prosperity when little attention is given to the DMO, its staffing and associated programs.
However, increasing competition for funding from a growing community audience, and greater scrutiny by funders to demonstrate return on investment present DMOs, now more than ever, with having to justify everything they do. Local taxpayers expect, and rightly so, accountability. COVID-19 has rewritten the rules. Adopting, or backsliding to, the business-as-usual mindset will be organizational suicide.
DMOs that are operationally lean, nimble and maximize efficiencies are those that can stand up to the test of relevancy.
Your organization may also be contemplating change, reorganizing your DMO from a public entity to a private not-for-profit organization. We have experience and insights with both organizational models.
Destination Strategies Group, LLC will work with you on a confidential basis to undertake an internal audit of operations, discover potential savings, and identify new opportunities for your DMO.
